HOW TO FIND THE BEST MEN'S CLOTHINGS SALES

Guys, including myself, love a deal. This is why most men's default mode is to shop for clothing on sale.

But if a guy only buys clothing on sale, I can usually tell right away he's not going to have great style. This is how guys end up with too much clothing but nothing they're excited about.

The reason you purchase an item of clothing should be because that item works well for you, not because the item costs less than it normally does.

"Being on sale" should be one of the last things that motivates you to make a purchase.

Instead, you first want to run through the checklist of: Does this thing fit my body? Does the color work well for me? Does it reflect my personal style? Would I be excited to pull this out of the closet? Would it pair with most of the other items I own?

If at the point you want to purchase the item, and it happens to be on sale, fantastic! That's a great deal. It was something you were already planning on purchasing, and then you're getting it at a discount.

Items on sale haven't sold for a reason. If most people found the item didn't work well for them, what makes you think that it will work well for you?

The first piece of advice I would give to someone in this situation is to stop digging the hole deeper. Stop buying any clothing on sale for at least 6 months to a year. You likely have too much clothing as is.

We need to retrain your brain. A sale doesn't mean value. Value means you're getting more than you pay for, not necessarily a discount. There are some items I own that now, after having them for a long period of time, couldn't imagine living without and would have paid triple for it (a lot of people have said this about the online consultation program)

The value of clothing comes from the use you're going to get out of the item. If an item is going to remain in your closet unworn, you're better off not having bought it in the first place. We could have used that money you spent on three shirts you barely like and bought one you love.

Realize that an item you spend more on, but that is well constructed and something you will wear all the time, is often a better value than the one you would get on sale.

So, the goal is to find the good stuff that you're already looking for, and if it happens to be on sale, fantastic. If not, realize you're likely still coming out ahead if it's an item you love and will wear all the time.

How To Find Sales

Now we can talk about how to find sales. Again, you should only be buying stuff that you need that fits in with the rest of the wardrobe and looks good on you. If you don't know what that is, I can help with that.

Make a list. Think about what's missing. Ideally, it shouldn't be more than about 5 items long. Usually, the list includes very specific items. For a long time, I was looking for the perfect pair of brown suede loafers and a great denim jacket, so I kept my eye out for the right items when sale times rolled around.

It's best to try and buy items at the end of seasons. Specifically at the end of Summer and at the end of Winter. Your selection will be limited, but stores and brands will be offloading stuff to make room for the new selections.

You can get extremely good deals when buying in opposite seasons. If you're trying to find the best deal on a winter coat, try shopping for it in the summer. This is why it's helpful to have a birdseye view of the closet, so you know what's missing year-round.

If an item is on sale and all the sizes are still available, there's a good chance that item just isn't great. You've usually struck gold when you find something you wanted on sale, and the only size left they have is yours. Buy that.

The best time overall to buy clothing is from Thanksgiving to Christmas. What most people don't know is that you usually get the same deals you would on Black Friday 2-3 weeks right before Christmas; stores just don't make a big fuss about it.

Black Friday is a terrible experience if you're in-store. You're left with a load of crap, and you don't want to deal with those crowds. Avoid shopping for clothing right after Black Friday as well. The store's inventory will be a mess for at least a week or two.

Finally, some stores that normally don't run sales will at very select times of the year. For example, Nordstrom is winding down their anniversary sale right now, and it's a good chance to get some items you normally would at slight discounts.

Keep in mind that good brands often rarely run sales, and if they do, they're minimal, 10% or 20% at the most. If you see a brand that is running 75% off sales, run the other way; You're buying trash.

Sales are great. We're dudes; we're never going to turn down savings. But realize you're buying for value, not the sale.

If you really like an item, buy it. The best stuff doesn't need to be discounted, and you're worthy of wearing the best stuff, right?

P.S. If you're thinking about working 1-on-1 with me virtually, I've made you a little video here walking you through what the process looks like. Have a look.